Product Marketing Manager

North Attleborough, MA, USA

Job Type

Full Time

ABOUT THE ROLE

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you are a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Your responsibilities:

  • Study company products

  • Translate technical details into benefits for the user

  • Follow and analyze market trends to position products

  • Develop product marketing strategies (pricing, advertising, product launching)

  • Craft compelling messages across marketing channels (landing pages, ad campaigns)

  • Work with various teams (design, content, acquisition, product, sales) to implement strategies

  • Test marketing product features, releases, and ad copy

  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

REQUIREMENTS

  • Proven experience as a Product Marketing Manager, Brand Manager, or similar role

  • Background in design and copywriting is a plus

  • Experience in market analysis

  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)

  • Working knowledge of web analytics tools (Google Analytics, WebTrends)

  • Excellent communication skills

  • A keen eye for detail

  • Creativity

  • Analytical mind and strong quantitative skills

  • Degree in Marketing, Communications, or a similar field

ABOUT NAN

For more than 25 years, North Atlantic Networks (NAN) has been actualizing the harmony of advanced cybersecurity and digital transformation. Fortune and Global 500 companies, government agencies, and the world's most regulated industries trust NAN to safeguard their teams, devices, and information. NAN's domain expertise in the intersection of networking, IT, and emerging technologies informs a holistic security approach addressing all vectors of the attack surface.

As part of this discipline, NAN's expertise looks outwardly to each client and the unique factors that drive their operations. Through this visibility and commitment to Customer Success, NAN makes the adoption of technologies seamless into the security fabric of organizations of all sizes.